SmartGift Powers and Universal Pictures to Team up and Enhance the Gifting Experience Through New Digital Movie Offering

From celebrated blockbusters and fan-favorite films, customers can now add a digital movie to their gift purchase. Curated movie lists help gift recipients select the perfect film pairing for every occasion.
August 27th 2020Aug 27, 2020® has teamed up with Universal Pictures Home Entertainment to bring the magic of movies to the gifting experience. For the first time ever, Universal is making some of its most popular films available to gift-givers as an add-on purchase. customers now have the unique opportunity to purchase a digital movie as a complement to their gift, while also letting their gift recipients select the movie of their choice from a diverse offering of film titles.


At launch, hundreds of films from the Universal vault will be available as a digital movie add-on, including a wide variety of high-profile new releases, such as Trolls World Tour and The Invisible Man, along with film gems such as Jurassic World, Jaws, Back to the Future, and more. Customers can pair the gift of entertainment from two budget-friendly pricing tiers - $6.99 for award-winning classic and popular hit films - and $9.99 for blockbuster hits and newer releases. The movie is the recipient's to keep, helping them build their personal library through the free digital movie collection app, Movies Anywhere.

"With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theatres," says Amit Shah, President, "This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other."

"Digital movie collecting continues to surge and there is no better time to join forces with to innovate that experience," said Michael Aaronson, Senior Vice President, Universal Pictures Home Entertainment. "Now consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major eCommerce brand. By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace. We look forward to expanding this unique add-on offer across the broader 1-800-FLOWERS.COM, Inc. portfolio of brands in the coming months."

Curated Lists Make It Easy to Choose the Right Film for Every Occasion

Sending an anniversary floral bouquet? A romantic comedy, such as Meet the Parents, could be the perfect pairing. Hoping to cheer up a loved one with a gift basket? Happy Gilmore might be a great choice. Recipients will receive a thoughtfully curated list of ideas for suggested movie pairings to complement their gifting occasion, including Birthdays, Anniversaries and Get Well. By providing gift recipients the ability to choose their own digital movie, gift-givers can assure the perfect film choice for any occasion.

The Magic of The Movies is on its Way

Powered by SmartGift, customers can synchronize the arrival of their digital movie code with their gift delivery. They can also notify the recipient that their gift is on its way and surprise them with their favorite film ahead of time. Through the messaging app of their choice – email, Facebook Messenger or SMS – recipients will digitally unwrap their gift to find a redemption code which will unlock access to a list of films from which they can make their perfect movie selection.

Sit Back and Relax - the Show is About to Start

Through the free digital movie collection app, Movies Anywhere, gift recipients can instantly redeem their code and view the movie at their convenience on the screen of their choice. Film lovers can view instructions here on how to effortlessly access their digital entertainment and begin their cinematic journey.

Read the full press release here.