How to increase sustainability through gifting

Sustainability is the must-have value at the core of every brand. Of course, this applies to the environment and the positive impact we all strive for, but the sustainable philosophy should also color how a brand conducts business, its position on social responsibility, and its core values.

At SmartGift, we really take this to heart and are immensely proud that every SmartGift sent means one less potential gift returned and the elimination of the inherent waste that produces. With our Consumer Gifting product in the apparel vertical alone, we are seeing up to 85% of gift recipients changing some aspect of their gift before accepting it.

Our continued growth shows that customers really appreciate this transparency and freedom. From brand partners seeing up to 83% new customers with Send with SmartGift to up to 18% of Send with SmartGift recipients turned into shoppers of the brand over a 12 month period. Here’s a just a few other ways we strive to help our partners and shoppers:

• With the launch of Corporate Gifting, companies can send sustainable corporate gifts to reward employees and provide incentives to prospects. Because everything is sent through SmartGift, not only is every gift personalized to be perfect for the recipient but each gift order is fulfilled by our network of world-class brands, so inventory costs are also now a thing of the past.
• Our Gift Marketplace allows even more shoppers to send gifts through our sustainability platform, reducing returns on an individual level. In addition, our team of curation experts’ gift collections help shoppers find gifts faster and spend more time on other things.
• We are doing everything in our power to keep gifting fun. Our Slack integration has helped happy offices everywhere by empowering people to celebrate achievements or recognize milestones like work anniversaries and birthdays.

Apart from our core offerings, we are always working hard to become even more sustainable as a company.

If you would like to join us in our sustainability pledge or learn more about SmartGift, please feel free to reach out to us.